0086-138 3838 9622The five visitors represented a North American feed manufacturer with operations across the Midwest and Plains states. Their existing facilities used equipment from domestic suppliers, but expansion plans required additional capacity and the company wanted to evaluate non-traditional sources.
Visit Highlights
The delegation focused on high-capacity systems—10-to-15-ton-per-hour feed lines capable of running continuously through peak seasons. They walked through RICHI’s assembly areas examining construction quality, weld consistency, and component sourcing.
The automated batching demonstration held their attention longest. North American labor costs and regulatory requirements make automation essential; manual weighing and recording systems that suffice elsewhere won’t pass inspection in the US. RICHI’s system, with its batch recording, deviation alarms, and ERP integration, met their requirements.
Technical discussions covered formulation flexibility—the ability to switch between poultry, swine, and cattle feeds with minimal changeover time. Premix addition accuracy. Pellet durability and fines control. All the factors that determine whether a feed mill operates profitably or struggles with quality claims.
Outcomes
The delegation left without commitments—their process requires multiple evaluations and board approvals—but requested detailed proposals for two potential projects. They also invited RICHI to visit their US operations for further discussions.
For RICHI, North America represents both opportunity and challenge. The market is large, sophisticated, and currently served by established domestic manufacturers. Breaking in requires not just competitive equipment but credibility with operators who have used the same brands for decades. Visits like this—face-to-face, technical, serious—are the only way to build that credibility.
